Excedrin ‘Migraine Experience’ lets non-sufferers ‘see’ what debilitating headaches feel like0
Seeing is believing.
A new migraine simulator lets people who have never endured one of the debilitating headaches get inside a sufferer’s head.
Excedrin unveiled “The Migraine Experience” on Wednesday, the world’s first augmented reality migraine simulator, which bombards the wearer with the blinking lights, floating spots, blurred vision and disorienting auras that 36 million U. S. sufferers report experiencing once the head-pounders take hold
The curious will be able to download “The Migraine Experience” app in May, and experience the simulation using Google Cardboard.
The creators hope to break the stigma that migraines are just bad headaches.
“We’re simulating the symptoms of a migraine — everything but the pain — because experiencing is believing,” said Excedrin rep Scott Yacovino in a statement. “Allowing non-sufferers, for the first time, to see what it’s like to have a migraine.”
The team brought together four real-life migraineurs with their non-suffering family and friends to test-drive the technology, and hopefully deliver that “aha” moment.
Each migraine patient explained their individual symptoms, such as “everything gets blurry in one eye” or seeing “floating spots,” and the visual effects were replicated for the non-suffering relative or colleague.
The men and women wearing the simulator were asked to try riding the subway or going to a restaurant while experiencing floating auras, darkening tunnel vision or blinding lights in their field of sight.